2500+ Words
Niche Customization Tips Included
Do You Know Where Your Finish Line Is?
What Does Target Market Mean Exactly?
But I Don’t Want To Risk Excluding Potential
Clients.
What Steps Should You Take To Identify Your
Target Market
Question:
Who would like to buy what you have to offer?
Question:
Why is she interested in what you have to sell?
Question:
What stage of
life is she in
Question:
How much money does she have to spend?
Question:
What core
needs are effected by your product or service?
Next: Identifying Your Unique Selling
Proposition.
Question:
How is what you offer different from what your competitor
offers?
A Few Frequently Asked Questions
FAQ #1 - If I have chosen a specific target
market and someone outside of that group approaches me to do
work for them – should I turn them away?
FAQ #2 – I’m in business right now and things are
going okay but not spectacular. I’ve serving a wide variety of
customers. I am nervous about choosing a target market for fear
of losing existing sales.
FAQ #3 – I think my USP is that I am ‘in the
trenches’ and I ‘know what other moms need’.
Last Thoughts
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